AMD has started an initiative designed to help users pick and design PCs that are best suited for high-definition gaming.

Titled AMD Game!, the program will allow gamers to purchase hardware which meets a certain set of minimum requirements. New systems and parts will be labeled with AMD Game! or AMD! Game Ultra badges, which will inform customers that the machine can capably play the latest games.

"AMD Game! ensures that consumers don't need an enthusiast-level knowledge of PC hardware for an optimal gaming system," said Nigel Dessau, senior vice president and chief marketing officer at AMD.

"We in the PC industry owe consumers the same predictability, simplicity and affordability in finding a PC for gaming that the console industry currently provides."

AMD estimates that there are about 263 million mainstream PC gamers worldwide and hopes to help those gamers buying new PCs or components get the most out their systems.

The company believes that consumers should have a balanced platform with matched and tested components that meet their needs and not have to compromise by choosing which components and software are more valuable.

AMD expects to update both the games it tests and the program's hardware needed in order to keep the program relevant. On the whole, the AMD Game! program seems to have potential but so far the degree of OEM participation is currently low. Alienware, iBuyPower, Tiger Direct, and Cyberpower are the biggest names on AMD's list of partners.


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